Offer Positioning / Messaging / Squarespace Website / Conversion Copy

The Discovery Phase is our own offer, not a client project.

The site has one job: book a $197 diagnostic session. So we built it around a single decision and cut everything that didn’t serve it. One price, stated plainly. One call to action, repeated. A section that tells people when this isn’t a fit, because naming who you’re not for is what makes the rest believable.

It’s also the clearest example of our own argument. We didn’t start with a logo or a layout. We worked out what the offer was, who it was for, and what someone needed to understand before they’d book. The design came last.