About MulkeyMedia

I’m Jonathan Mulkey. I’ve been designing brands and building websites since 2002.

Why we start with strategy

For most of those years, I was the person clients hired to execute. A new website. A new logo. A photo shoot, a video, a campaign.

The work was good. The results were uneven.

Over time I noticed a pattern. The projects that struggled rarely failed because of the design. They failed because nobody had decided what the business needed to say, or who it needed to say it to, before the building started. Clients were paying for execution to answer a strategy question.

So I changed the order.

How we work now

Every engagement starts with The Discovery Phase, a focused diagnostic session. We look at your positioning, your message, and how customers actually experience your business, and we find what’s quietly costing you leads. You leave knowing what’s broken and what to fix first.

Some clients take that plan and run with it. Others ask us to help build it: brand strategy, messaging, website planning, and the photography and video that support it.

Either way, you know what you’re building before you pay for it.

Who this is for

Established service businesses that are generating revenue but not getting chosen as often as they should. You’ve probably already invested in a website or a rebrand. It looks fine. It just isn’t working.