Geneuity is a clinical research laboratory located in Maryville, Tennessee. I was responsible for managing the project and overseeing the comprehensive branding and development of the organization’s website. We opted to develop the website using WordPress, incorporating the Bootstrap framework to ensure a mobile-first approach. This project progressed from concept to completion within a two-month timeframe and remained significantly under budget. Additionally, I conducted an identity refresh for Geneuity, which included creating an updated logo, business cards, and design templates for flyers and stationery.