Case Study: Branding & Identity for Chattanooga Real Estate Group (CREG)

Overview

Chattanooga Real Estate Group (CREG), a dynamic real estate firm based in Chattanooga, Tennessee, approached us to create a cohesive branding and identity package to elevate their market presence. The goal was to craft a modern, professional, and approachable brand identity that would resonate with their diverse clientele and stand out in a competitive industry.

Objectives

• Develop a distinctive logo that reflects CREG’s values of trust, community, and innovation.
• Create a comprehensive brand board defining colors, typography, and logo variations.
• Ensure the branding is versatile for print, web, social media, and small icons.

Solution

Logo Design

We designed a clean, modern logo that combines a stylized typeface. The logo conveys stability and connection to the local community while maintaining a sleek, professional aesthetic.

Brand Board

The brand board serves as the foundation for CREG’s visual identity:

• Colors: A palette of deep navy for trust, warm white for approachability, and a pale blue for modernity. Accent colors include soft gray and white for versatility.
• Typography: Primary typeface is Proxima Nova (Bold and Light) for headings and body text.
• Logo Variations:
  • Primary Logo: Full-color logo for print and web.
  • Secondary Logo: Monochrome version for versatile applications.
  • Social Media Logo: Simplified design optimized for digital platforms.
  • Icon Logo: Minimalist mark for small-scale use, such as app icons or favicons.

Deliverables

• Logo Files: Provided in vector (EPS, SVG) and raster (PNG, JPG) formats for print, web, and social media.
• Brand Guidelines: A detailed document outlining color codes, typography usage, and logo application rules to ensure consistency across all platforms.
• Social Media Assets: Pre-sized logo variations and branded templates for Instagram, Facebook, and LinkedIn.
• Print Materials: Business card and letterhead designs incorporating the new branding.

Results

The new branding package has empowered CREG to present a unified and professional image across all touchpoints. The logo and brand elements have been seamlessly integrated into their website, marketing collateral, and social media profiles, resulting in increased brand recognition and client engagement. The versatile logo variations ensure CREG’s identity remains consistent whether on a billboard or a mobile app icon.

Client Feedback

CREG’s team praised the modern yet timeless design, noting that the branding has helped them connect with both first-time homebuyers and seasoned investors. The brand board and guidelines have streamlined their marketing efforts, ensuring consistency across their growing team.