Case Study: Branding & Digital Presence for Aerial Chatt

Overview

Aerial Chatt, a premier drone services company based in Chattanooga, Tennessee, specializes in aerial photography, videography, mapping, and inspections. As a subsidiary of MulkeyMedia and Kimi Mulkey Photography, the company brings over a decade of expertise in commercial drone operations, led by FAA Part 107-certified founder Jonathan Mulkey. MulkeyMedia partnered with Aerial Chatt to develop a comprehensive branding package and digital strategy, including logo design, a custom WordPress website, SEO optimization, and a targeted PPC ad campaign. This collaboration aimed to position Aerial Chatt as an innovative leader in the aerial media industry, capturing the thrill of elevated perspectives while emphasizing safety and professionalism.

Objectives

• Design a memorable logo and brand identity that evokes innovation, precision, and the freedom of flight.
• Build a user-friendly WordPress website optimized for SEO to drive organic traffic and showcase services.
• Launch a PPC campaign to generate immediate leads from high-intent searches in real estate, construction, and inspection sectors.
• Ensure all elements align with Aerial Chatt’s commitment to cutting-edge technology and client-focused service.

Solution

Logo Design

We crafted a sleek, modern logo featuring a stylized A and C lettering coming together to form a triangle shape, symbolizing upward movement, precision, and exploration. The design uses a sans-serif typeface for a tech-forward feel, ensuring scalability across digital and print applications.

Brand Identity

The brand board defines a vibrant yet professional palette:

• Primary Colors: Teal and light green for trust and innovation.
• Accent Colors: Energetic orange for calls-to-action, and crisp white for clarity.
• Typography: to convey modernity and readability.

Logo variations include full-color for web headers, monochrome for business cards, and simplified icons for social media and app use.

WordPress Website Development

We developed a responsive WordPress site at aerialchatt.com, featuring:

• Intuitive navigation with sections for services, portfolio, about, and contact.
• Integrated portfolio galleries showcasing aerial shots of Chattanooga landmarks, real estate, and construction projects.
• SEO best practices: Keyword-optimized content, meta tags, fast-loading images, and schema markup for enhanced search visibility.
• Mobile-first design with high-resolution video embeds and 360° panorama tours.

PPC Ad Campaign

A Google Ads campaign targeted keywords like “Chattanooga drone photography,” “aerial real estate video TN,” and “drone inspections Chattanooga.” We created compelling ad copy that highlighted FAA certification and insurance, with landing pages tailored to specific service categories. The campaign included remarketing to nurture leads and A/B testing for optimal performance.

Deliverables

• Branding Assets: Vector logo files (EPS, SVG), raster formats (PNG, JPG), and a comprehensive brand guidelines PDF.
• Website: Fully functional WordPress site with custom theme, plugins for SEO (Yoast), and security (Wordfence).
• PPC Setup: Campaign structure, ad creatives, conversion tracking via Google Analytics, and initial budget recommendations.
• Additional Assets: Social media templates, email signatures, and print-ready business collateral.

Results

Post-launch, the website saw a 150% increase in organic traffic within the first three months, thanks to targeted SEO efforts. The PPC campaign generated 75 qualified leads in the initial quarter, with a 4.2% click-through rate exceeding industry benchmarks. Aerial Chatt reported enhanced brand recognition, leading to new partnerships in real estate and construction, and a streamlined process for quoting and booking services.