Watt Street CrossFit is a comprehensive fitness and nutrition center based in Alcoa, TN. I helped this startup business establish a complete branding solution including the logo and identity design, signage, business cards, t-shirts, and a responsive, WordPress-driven website.
Geneuity is a clinical research laboratory located in Maryville, Tennessee. I was responsible for managing the project and overseeing the comprehensive branding and development of the organization’s website. We opted to develop the website using WordPress, incorporating the Bootstrap framework to ensure a mobile-first approach. This project progressed from concept to completion within a two-month timeframe and remained significantly under budget. Additionally, I conducted an identity refresh for Geneuity, which included creating an updated logo, business cards, and design templates for flyers and stationery.
It started with a identity refresh because the name of the organization had changed and we wanted to use a clean and modern typeface that would reproduce well on merchandise. Using the updated logo, I also designed a T-shirt, hoodie, sweatpants and stickers for the club members.
Since I was a member of this club for four years while I lived in Knoxville, I had quite a large collection of photos that I had taken of the venue. This gave us a nice start for the website imagery and I have added a few more recent photos from regattas and the new facilities.
The website utilizes using ExpressionEngine CMS, HTML5, CSS3 and responsive layouts. I learned so much about these technologies and it has really changed and improved my whole web design process. This website works across a wide range of devices and browsers. ExpressionEngine allowed a great amount of flexibility with the code and didn’t limit my designs like other CMSs often do. The content editors love the control panel experience because it’s so intuitive in managing the content.
This project included a full identity package: logo, business cards, letterhead, envelopes and a one-page website. It was created for Anne Stone Sumblin, a fourth-generation Alabama lawyer from Bay Minette, Alabama. I worked directly with Ann to develop the content and design of the website. This is a static site built with HTML, CSS, and jQuery and uses a single-page anchor navigation layout. It also uses cufón font replacement and the elegant font Calluna to add typographic style.
The Georgia Trauma Care Network Commission was established in 2007 to maintain, and administer a trauma center network, to coordinate the best use of existing trauma facilities and to direct patients to the best available facility for treatment of traumatic injury and participate in the accountability mechanism for the entire Georgia trauma system, primarily overseeing the flow of funds for system improvement.
This project required a new website with event scheduling and calendar features. We developed the website with WordPress and The Events Calendar plugin, which allows the organizers at GTC to easily create new events and publish it to their audience. We also took this opportunity to rework the information architecture from the top. We were migrating content from an ExpressionEngine site to WordPress, so there were EE channels that didn’t map directly to WP posts. We simplified the navigation and created new blog categories for the dynamic content. Any event related content was mapped to the Event Calendar. The static content was converted to WP pages.
The client has been happy with the results and we continue to help improve and maintain this website.
