Geneuity is a clinical research laboratory located in Maryville, Tennessee. I was responsible for managing the project and overseeing the comprehensive branding and development of the organization’s website. We opted to develop the website using WordPress, incorporating the Bootstrap framework to ensure a mobile-first approach. This project progressed from concept to completion within a two-month timeframe and remained significantly under budget. Additionally, I conducted an identity refresh for Geneuity, which included creating an updated logo, business cards, and design templates for flyers and stationery.

This project included a full identity package: logo, business cards, letterhead, envelopes and a one-page website. It was created for Anne Stone Sumblin, a fourth-generation Alabama lawyer from Bay Minette, Alabama. I worked directly with Ann to develop the content and design of the website. This is a static site built with HTML, CSS, and jQuery and uses a single-page anchor navigation layout. It also uses cufón font replacement and the elegant font Calluna to add typographic style.