The Burnside is a fully restored, mixed-use building located in Chattanooga’s historic Southside at 2100 Rossville Avenue. Occupying the former home of the Andrews Paper Box Company—founded by Oliver Burnside Andrews in 1912—the Burnside draws on its industrial past, blending exposed brick and copious natural light, to offer a unique retail, office, or residential experience.

This project was a collaboration between MulkeyMedia, Schnell Web Development, and SEI Ventures. We provided a full range of creative services including a brand identity package, signage design, photography, and Squarespace web development.

It started with a identity refresh because the name of the organization had changed and we wanted to use a clean and modern typeface that would reproduce well on merchandise. Using the updated logo, I also designed a T-shirt, hoodie, sweatpants and stickers for the club members.

Since I was a member of this club for four years while I lived in Knoxville, I had quite a large collection of photos that I had taken of the venue. This gave us a nice start for the website imagery and I have added a few more recent photos from regattas and the new facilities.

The website utilizes using ExpressionEngine CMS, HTML5, CSS3 and responsive layouts. I learned so much about these technologies and it has really changed and improved my whole web design process. This website works across a wide range of devices and browsers. ExpressionEngine allowed a great amount of flexibility with the code and didn’t limit my designs like other CMSs often do. The content editors love the control panel experience because it’s so intuitive in managing the content.