Introduction:

Arkridge Homecare is a home healthcare provider based in Tennessee. The company specializes in providing top-quality in-home care services to elderly and disabled patients who require assistance with daily living tasks. The company approached our web design agency with a request to redesign its outdated website and create a new logo and branding package.

Client Requirements:

The client requested a modern, responsive website that would improve the company’s online presence and attract new customers. The client also wanted a new logo and branding package that would reflect the company’s values and services. The client provided us with a few examples of websites they liked and requested a similar design style.

Design Process:

Our team started the project by conducting research on the home healthcare industry and competitor websites. We created a design brief that outlined the client’s goals, target audience, and website features. We then created a wireframe of the website and presented it to the client for approval. The wireframe included the website’s structure, layout, and navigation.

Once the client approved the wireframe, we began designing the website’s visual elements, including the color scheme, typography, and imagery. We also created a new logo and branding package that reflected the company’s values and services.

We built the website on the WordPress platform, which provided the client with a user-friendly content management system. We made the website responsive, ensuring it would display correctly on desktop and mobile devices.

Outcome:

The final website design was modern and user-friendly, featuring easy-to-use navigation, clear calls to action, and a clean layout. The website’s content was organized and easy to read, with clear headings and subheadings. The website’s color scheme and typography were consistent with the company’s new branding package, creating a cohesive look and feel.

The client was extremely satisfied with the final design, and we received positive feedback from their customers. The website’s responsive design improved the client’s online presence and increased their visibility in search engine results pages. The new logo and branding package improved the client’s brand recognition and helped differentiate them from their competitors.

Conclusion:

The Arkridge Homecare project was a success, and our team was able to create a modern, responsive website that improved the client’s online presence and increased brand recognition. The new logo and branding package reflected the company’s values and services, helping them stand out in a competitive market.